by Sarah El-Moselhi | Jul 23, 2020 | Business Tips, Latest Business News and Trends
The physician and pharma account manager relationship has never been more crucial than now. COVID-19 is no longer a passing pandemic, key accounts need to look to the future and learn from the past. BACK THEN At the start of the 1930s, most medicines were still being...
by Sarah El-Moselhi | Jul 14, 2020 | Business Tips, Latest Business News and Trends
Organic Search is now the largest driver of Web Traffic, so why are you letting your SEO go? SEO and Organic Search results are business marketing gold. Since the pandemic of 2020 paid online ads have dropped dramatically, and as a result SEO and Organic searches...
by Sarah El-Moselhi | Jun 30, 2020 | Latest Business News and Trends
How Laughter in Leadership is Linked to Increased Productivity As I am writing this our boss is sending us jokes. Actually, I was writing a serious article, and equally as important, but sometimes you just need to LOL! Now when you’re at the helm of an organisation,...
by Sarah El-Moselhi | Jun 11, 2020 | Latest Business News and Trends
Never has customer trust been so important than now, during times of change, uncertainty and shifting behaviours. How do you define these times? That unique period in your life when you spent more time at home than any other time. That is, not because you chose to,...
by Garret Norris | Feb 21, 2019 | Business Tips, Infographic
What is SMART when it comes to Brand Positioning? Now you need to identify your brand’s uniqueness and determine what differentiates you from your competition. Firstly, determine how your brand is currently positioning itself. Secondly, identify your direct...
by Garret Norris | Feb 7, 2019 | Infographic
Unique Selling Proposition, USP, is what makes your business different from everyone else in your market. A strong, unique point of difference can help you attract and retain customers and reduce client churn. That said, pinpointing your USP requires some hard...
by Garret Norris | Jan 28, 2019 | Business Tips
As an executive, being an effective leader to your employees is not a mastered skill that you can quickly develop in just one sitting. Being an effective leader requires much training that can be supervised by an executive coach. Today, most executives are stepping up...
by Garret Norris | Jan 21, 2019 | Infographic
It is no doubt that most businesses in Australia experienced sales draught during the last months of the year. But another year has finally come, and this is an excellent opportunity for business recovery. To collect all their reigns again and go back in track with...
by Garret Norris | Jan 7, 2019 | Infographic
The business industry’s definition of leadership became an ever-changing focus during the years that have passed. Today, emotional intelligence is one of the factors that mostly affects the well-being of a company’s leaders. And the modernity of people’s perception...
by Garret Norris | Dec 20, 2018 | Infographic
Customers see value on products and services if they will gain more benefit upon purchase. When making a purchase, a customer values a product’s benefit higher than its function. For example, a customer doesn’t buy a drill to have a drill. He buys a drill to have the...