4 Steps to Effective Sales Communication

4 Steps to Effective Sales Communication

Every entrepreneur has to be a good salesperson. Even more so, they have to master their Sales Communication. From pitching to investors to selling your product or service, getting people to understand the value you provide is a never-ending task. Of course not every...
How to Speak to Customers in the Same Language

How to Speak to Customers in the Same Language

One of the trends that we are following as corporates today is informal information. It’s a fairly new buzzword. Primarily it is driven by our new communication technologies that have emerged in the market over the past decade. Simply put, informal information means...
Customer Mapping – Hints and Tips

Customer Mapping – Hints and Tips

Customer mapping is a critical process that we need to implement. That is so we understand our customers’ experience in our business fully. Plus, it is also vital for a company to become more customer-centric. That is,  to establish a competitive edge in the...