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Sales training rarely creates lasting success without ongoing support from both the management and the salespeople themselves. Even if your sales team undergo a boot-camp style sales training program that is tailored to your business and your people, it will…
Many business owners fall to the trap of offering the lowest price to influence their customer’s purchasing decision. What they do not realize is that now more than ever, customers are buying from companies not just because it offers a…
The number of marketers using hype to sell is incredibly high. They are all over the place – from email and SMS to Facebook and even more so offline. The reason for this is that many business people believe that…
Having insights about your sales performance is one thing, putting them into good use is another. Performing sales performance analysis is crucial as it gives you valuable insight into the inner-workings not only of your sales function but of your…
Having a loyal customer base is essential to achieve long-term business growth. However, achieving such a feat is not an easy task. In fact, more than one in three companies say that generating new business is their biggest worry. If…
Most, if not all sales professionals have been taught at some point in the career to sell to their customers’ needs. However, while selling the product is essential (and is more straightforward), it is also the easiest way to erode…
In our previous post, we have discussed why driving sales is an important element to drive business success. Without your sales team, you will not be able to qualify and close new business, and there will be no one to…
Losing a potential customer that we thought has already made a firm purchase decision is truly disheartening, just imagine all the efforts and resources go to waste. Such experiences can cause us to lose our confidence and question whether we…
Asking the right questions is critical for each conversation you have with customers. Perhaps, all the sales training you have participated in have taught you that to sell to customers; you have to know their needs – that your goal…
One of the key differentiators between winning brands and feeble ones is that the latter is selling their “What” (product) instead of their “Why” (vision). This is according to Simon Sinek, an author and speaker, best known for the 2nd…
