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One of the key differentiators between winning brands and feeble ones is that the latter is selling their “What” (product) instead of their “Why” (vision). This is according to Simon Sinek, an author and speaker, best known for the 2nd…
One of the secrets of a successful and profitable business is the right pricing of the products. When done correctly, product pricing can improve your sales performance, creating the foundation for a business that will prosper in the long run. Otherwise,…
Brevity is an important aspect of any time constricted business interaction such as sales. However, with the myriad of distractions here and there, it can be challenging for sales agents to focus and just get to the point when selling…
One of the most crucial parts of the sales process is establishing a relationship with the target customers. For many decades, a lot of marketers has been challenged by this aspect, but one technological advancement has led to a new…
There is no end to the books and blog posts you can find hawking selling techniques. And that’s a good thing. But many of the authors who post that content haven’t done the work needed to become an expert at…