Cold Calling is Horrible, But It Works!

Cold Calling is Horrible, But It Works!

Many consumers – and even salespeople – despise cold calling, and there is no doubt about that. However, truly effective salespeople know that to sell successfully, some amount of cold calling should be made. So, whether we like cold calling or not – it cannot be...
Practical Ways to Avoid Hype When Selling

Practical Ways to Avoid Hype When Selling

The number of marketers using hype to sell is incredibly high. They are all over the place – from email and SMS to Facebook and even more so offline. The reason for this is that many business people believe that selling hype works, which is not true at all. If you are...