by Sienna Anderson | Oct 6, 2026 | Sales Training
A salesperson can have an excellent product, a polished presentation and years of experience, but if they spend most of the sales conversation talking, they may be missing the most important information they need to win the business. Great sales conversations depend...
by Sienna Anderson | Jul 1, 2026 | Business Tips, Sales Training
Turning transactional relationships into strategic partnerships At first glance, everything looked fine. The account had been stable for years. Orders were still coming through. Meetings were happening. Reports were being delivered. On paper, it looked like a healthy...
by Sienna Anderson | Apr 24, 2025 | DISC, Fun and Learning
At the HBB Group, we don’t just use DISC—we elevate it. While many businesses rely on basic DISC assessments to improve communication and teamwork, the HBB GROUP takes it a step further with the powerful insights of TTI Success Insights DISC. Backed by science...
by Sienna Anderson | Sep 27, 2024 | Customer Service Excellence
Customer satisfaction in any business is a must-have. Happy customers are not only more likely to stay loyal, but they’re also your best marketers. Research by Bain & Company shows that loyal customers are five times more likely to repurchase, four times...
by Sienna Anderson | Jul 18, 2024 | Customer Service Excellence
Are your team ORDER TAKERS or STRATEGIC ADVISORS? Acquiring new customers is important, but building long-lasting relationships with them is what truly drives sustainable success. Think about the brands you love and trust—there’s a reason you keep going...
The Targets Were Set. The Strategy Was Missing21/10/2026
Why Great Sales Conversations Depend on Quality Questioning06/10/2026
Why Sales Managers Must Go Beyond Targets and Motivation22/09/2026
The Moment They Realised “Working Harder” Wasn’t the Answer08/09/2026
The Top Salesperson Left. What Happened Next?25/08/2026