Sales – It’s Not a Department

Sales – It’s Not a Department

How does a business become successful? Is it about the quality of the product or service? The customer experience? The convenience? The local need? Building a successful company is about all of those things – but it all really comes down to SALES. You can have the...
4 Steps to Effective Sales Communication

4 Steps to Effective Sales Communication

Every entrepreneur has to be a good salesperson. From pitching to investors to selling your product or service, getting people to understand the value you provide is a never-ending task. Of course not every great technician or business manager is a great sales person...
Is “SALES” dirty?

Is “SALES” dirty?

When you think of “sales” or “selling,” what’s the first word that comes to mind? When I was asked to lecture on sales at a prominent Australian educational institution I posed this question as part of my workshop. “Pushy” was the most popular adjective, followed by...