Why Buy From You When Selling?

Why Buy From You When Selling?

Storytelling when selling is one of the most effective marketing strategies nowadays. We live in an information-overloaded world. And your company’s story can pull your audience out of the overwhelming digital noise. If told correctly. But why are stories a primary...
Sales Is All About Service

Sales Is All About Service

When was the last time you received a call from a sales rep? Regardless of what they are selling or how they went about their service? How did it make you feel? Did you feel defensive? Irritated? Now imagine you are that sales rep. Do you feel desperate?...
Tips To Plan A Successful Sales Growth Strategy

Tips To Plan A Successful Sales Growth Strategy

Only just over a month until 2018, which means that Sales Growth planning season is almost upon us. Numbers need crunching, processes need defining, and sales objectives need agreeing. Nobody is better positioned than sales operations to drive the organisation to...
Negotiation Is Silence

Negotiation Is Silence

“Speech is silver, but silence is golden” is a fitting quote to describe one of the most powerful tactics in negotiation, which is, well, silence. One of the key aspects of negotiation is that both parties need a “footing” for a negotiation to take place. To find if...