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We often hear of large organisations that have failed to stand by the promises of their products and services. Just take Avis Rental Car’s “We try harder” tagline, for example. The company consistently rates poorly in J.D. Power customer satisfaction studies. Since…
“Customer service is not a department; it is everyone’s job.” – Anonymous No business concept has ever been more important than to provide the right kind of customer service through the purchasing process and finally through the post-purchase process. That…
As more and more customers reach businesses through different channels such as social media, website, email, and telephone, the need to provide correct and accurate information to customers has become more important. But while this should be an easy task…
