What is SMART Brand Positioning?

What is SMART Brand Positioning?

What is SMART when it comes to Brand Positioning? Now you need to identify your brand’s uniqueness and determine what differentiates you from your competition. Firstly, determine how your brand is currently positioning itself. Secondly, identify your direct...
6 Ways to Develop Your USP

6 Ways to Develop Your USP

Unique Selling Proposition, USP, is what makes your business different from everyone else in your market. A strong, unique point of difference can help you attract and retain customers and reduce client churn. That said, pinpointing your USP requires some hard...
5 Reasons Why You Need an Executive Coach

5 Reasons Why You Need an Executive Coach

As an executive, being an effective leader to your employees is not a mastered skill that you can quickly develop in just one sitting. Being an effective leader requires much training that can be supervised by an executive coach. Today, most executives are stepping up...