Customer Mapping – Hints and Tips

Customer Mapping – Hints and Tips

Customer mapping is a critical process that we need to implement. That is so we understand our customers’ experience in our business fully. Plus, it is also vital for a company to become more customer-centric. That is,  to establish a competitive edge in the...
What Do You Do with an Unreasonable Customer?

What Do You Do with an Unreasonable Customer?

Unreasonable customers are a common sight and are inevitable in any business. These customers are tagged as “unreasonable” because they often demand a service or product which are: not provided by your business; are impossible to satisfy, or haggle for the price which...