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Customer journey mapping is a critical process that sales organisations should do to understand their customers’ experience in their business fully. It is also vital for a company to become more customer-centric, and to establish a competitive edge in the…
One of the fundamental lessons we learned in economics is that customer demand is a necessity in order to survive in business. Given the right tools and methodical approach, one can make reliable predictions about their consumer’s behavior, which enable…
Unreasonable customers are a common sight and are inevitable in any business. These customers are tagged as “unreasonable” because they often demand a service or product which are: not provided by your business; are impossible to satisfy, or haggle for…
