by Garret Norris | Dec 5, 2017 | Uncategorized
Customer journey mapping is a critical process that sales organisations should do to understand their customers’ experience in their business fully. It is also vital for a company to become more customer-centric, and to establish a competitive edge in the...
by Garret Norris | Apr 29, 2017 | Uncategorized
One of the fundamental lessons we learned in economics is that customer demand is a necessity in order to survive in business. Given the right tools and methodical approach, one can make reliable predictions about their consumer’s behavior, which enable them to adjust...
by Garret Norris | Feb 1, 2017 | Uncategorized
Unreasonable customers are a common sight and are inevitable in any business. These customers are tagged as “unreasonable” because they often demand a service or product which are: not provided by your business; are impossible to satisfy, or haggle for the price which...