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Having a loyal customer base is essential to achieve long-term business growth. However, achieving such a feat is not an easy task. In fact, more than one in three companies say that generating new business is their biggest worry. If…
Most, if not all sales professionals have been taught at some point in the career to sell to their customers’ needs. However, while selling the product is essential (and is more straightforward), it is also the easiest way to erode…
In our previous post, we have discussed why driving sales is an important element to drive business success. Without your sales team, you will not be able to qualify and close new business, and there will be no one to…
Losing a potential customer that we thought has already made a firm purchase decision is truly disheartening, just imagine all the efforts and resources go to waste. Such experiences can cause us to lose our confidence and question whether we…
Asking the right questions is critical for each conversation you have with customers. Perhaps, all the sales training you have participated in have taught you that to sell to customers; you have to know their needs – that your goal…
One of the key differentiators between winning brands and feeble ones is that the latter is selling their “What” (product) instead of their “Why” (vision). This is according to Simon Sinek, an author and speaker, best known for the 2nd…