There are many techniques to know how to win leads. However, if you’re in the sales profession, you know it’s a lot easier to lose a deal than it is to sign a deal. So, why would we tell you how to lose deals rather than how to win leads? Because – if you know...
My boss doesn’t like me. Not a statement for many, but for those that feel this way it is an overwhelming feeling that stops productivity and in turn, results. Your boss holds your success, financially and professionally, tight in the palm of their hands. It...
Why Resilience Training? Pandemic, working from home, family, life, budgets – this year has certainly put the pressure on many of us in a way we have never seen before. How we faced the year that lay before us was different for each person. No wrong or right. Just...
The physician and pharma account manager relationship has never been more crucial than now. COVID-19 is no longer a passing pandemic, key accounts need to look to the future and learn from the past. BACK THEN At the start of the 1930s, most medicines were still being...
Organic Search is now the largest driver of Web Traffic, so why are you letting your SEO go? SEO and Organic Search results are business marketing gold. Since the pandemic of 2020 paid online ads have dropped dramatically, and as a result SEO and Organic searches...
How Laughter in Leadership is Linked to Increased Productivity As I am writing this our boss is sending us jokes. Actually, I was writing a serious article, and equally as important, but sometimes you just need to LOL! Now when you’re at the helm of an organisation,...
Never has customer trust been so important than now, during times of change, uncertainty and shifting behaviours. How do you define these times? That unique period in your life when you spent more time at home than any other time. That is, not because you chose to,...
What is SMART when it comes to Brand Positioning? Now you need to identify your brand’s uniqueness and determine what differentiates you from your competition. Firstly, determine how your brand is currently positioning itself. Secondly, identify your direct...
Unique Selling Proposition, USP, is what makes your business different from everyone else in your market. A strong, unique point of difference can help you attract and retain customers and reduce client churn. That said, pinpointing your USP requires some hard...
As an executive, being an effective leader to your employees is not a mastered skill that you can quickly develop in just one sitting. Being an effective leader requires much training that can be supervised by an executive coach. Today, most executives are stepping up...
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