Organic Search is now the largest driver of Web Traffic, so why are you letting your SEO go?
SEO and Organic Search results are business marketing gold. Since the pandemic of 2020 paid online ads have dropped dramatically, and as a result SEO and Organic searches have skyrocketed.
PRE-CORONAVIRUS
A recent report (Brightedge’s 2019 Organic Search Report) delved into the value of SEO and Organic Search, that is – results from online searches in Google/Bing that are unpaid, not ads. Here is a summary of the findings:
- Organic search share is outpacing growth in other channels, that is Organic Search continues to rise above other search traffic
- 53% of all traffic to websites comes from Organic Search (on average across industries)
- Organic and Paid Search dominated websites’ traffic in 2019 for SEO (Search Engine Optimisation)
- 68% of all trackable website traffic is sourced from Organic and Paid Search
2020 AND CORONAVIRUS
As we all moved online during COVID-19, there were many changes in consumer and B2B buyer behaviour. That is, from what was taking years for us to do to a much smoother process in the last few months of 2020.
The accelerated shift to the digital economy has transformed how we buy products and services. And in a very short time frame.
There is no going back. Our online habits have been altered since March 2020, and even if the world miraculously were COVID-19 free tomorrow, we’ve now all formed internet-based purchasing habits that we can not undo.
DO YOU HAVE THE RIGHT SEO SET UP FOR YOUR BUSINESS?
Contact Healthy Business Builder on 1300 833 574 or email info@hbbausgroup.com.au
THE WORLD IS DIFFERENT NOW
The impact of COVID-19 on consumer and B2B behaviour is intuitively understood in many ways, but the second-order effects of the pandemic are often not so obvious.
The digital economy has taken off – that is easily understood. With more Google searches this means more keyword volume, resulting in keywords commanding higher prices, but at the same time marketing budgets are squeezed. The contrast in the cost of SEO and Organic Search versus Paid Search is increasing.
SEO and Organic Search is providing more value than ever before compared to Paid Search Advertising. Who is caring for your marketing?
At the beginning of 2020 we know SEO and Organic Search was already the most valuable digital marketing channel. Every single business needs SEO and Organic Search, from a small local business, to a global brand.
SEO analysis plays a critical role in identifying and tracking how search trends change, and this gives your business the intel to position yourself to shift your marketing accordingly.
TRUST AND CONVERSIONS
SEO and Organic Search results are trusted more than Paid Search! This trust results in a greater inclination to convert. Search engine users view website links in search results as the highest quality, most authoritative answer. That authority and trust is transmitted to the website the searcher clicks on.
WE TRUST GOOGLE
We may not trust Google with our privacy, but we certainly trust them to serve high quality search results.
The growth of eCommerce transactions (due to the inability to physically visit stores and business locations) is not the whole story. Google needed to be ready for the massive growth in search – and they were.
Google has been relentlessly improving the user’s search experience for many years. Their focus on providing the best possible, most relevant search results has created incredible reliance on their search product. We trust them to serve up accurate and useful answers. Google was already one of the world’s most trusted brands well before 2020 was unleashed on us, and an important part of our personal and professional lives.
DO YOU HAVE THE RIGHT SEO SET UP FOR YOUR BUSINESS?
Contact Healthy Business Builder on 1300 833 574 or email info@hbbausgroup.com.au
SEO – THE DOMINANT SOURCE OF YOUR WEBSITE TRAFFIC
SEO works – if SEO is not working for your business the question to ask is – are you doing it right?!
Success or failure is not binary in Search Engine Optimisation. There are many activities to pay attention to. Many tasks are on a checklist. They need to get done. However, most SEO activities are dependent on execution (like your content strategy) and results can be wildly variable based on SEO and Organic Search expertise and experience.
Your competitors invest in search engine optimisation EVERY MONTH. What are you doing to stay in front?
If your Search Engine Optimisation campaigns are not generating traffic, leads, and conversions – get the right SEO partner, get the data, do the research, find the insights, and fix it. Abandoning SEO and Organic Search altogether is not the answer.
Contact HBB Group today for quality and results for your business in SEO management.
Remember – ORGANIC SEARCH is the dominant digital marketing channel and it will deliver far more traffic to your website than any other method so get it right! We will show you how.
DO YOU HAVE THE RIGHT SEO AND ORGANIC SEARCH SET UP FOR YOUR BUSINESS?
Contact Healthy Business Builder on 1300 833 574 or email info@hbbausgroup.com.au
