Unique selling proposition (USP) is what makes your business different from everyone else in your market. A strong, unique point of difference can help you attract and retain customers and reduce client churn.
That said, pinpointing your USP requires some hard soul-searching and creativity. One way to start is to analyse how other companies use their USPs to their advantage. This tends to require careful assessment of the current market situation, initiating different marketing campaigns and gathering customer feedback. Fortunately, with the emergence of different modern sales tales, it is not a hard task nowadays to keep up with trends that your target audience or consumer follows.
A business can peg its USP on product characteristics, price structure, placement strategy (location and distribution) or promotional strategy. These are what marketers call the “four P’s” of marketing. They can be established and adjusted from time to time to give a business a market position that sets it apart from the competition. In this infographic, we will discuss more ways on how you can create and develop a unique selling proposition for this year. To start with, here are the key points that you should consider: