What is SMART when it comes to Brand Positioning?

Brand positioning is a vital process where most companies spend their time to create, reflect, and produce unique products for their target audience. Reis and Trout (Positioning: The Battle of Your Mind) define positioning as “an organised system for finding a window in mind. It is based on the concept that communication can only take place at the right time and under the right circumstances.” Positioning is an essential part of launching your product and company in the market. Positioning creates an image of your company’s product in the mind of your target customer. The term “positioning” should be viewed both as a verb and a noun. In this infographic, we will discuss prominent ways on how you can start a fresh face for your brand positioning. Before you start your process with brand positioning, let us first consider the meaning of S.M.A.R.T in measuring the success of your positioning.