What is SMART Brand Positioning?

What is SMART Brand Positioning?

What is SMART when it comes to Brand Positioning? Now you need to identify your brand’s uniqueness and determine what differentiates you from your competition. Firstly, determine how your brand is currently positioning itself. Secondly, identify your direct...
6 Ways to Develop Your USP

6 Ways to Develop Your USP

Unique Selling Proposition, USP, is what makes your business different from everyone else in your market. A strong, unique point of difference can help you attract and retain customers and reduce client churn. That said, pinpointing your USP requires some hard...
Emotional Intelligence in Business and Leadership

Emotional Intelligence in Business and Leadership

The business industry’s definition of leadership became an ever-changing focus during the years that have passed. Today, emotional intelligence is one of the factors that mostly affects the well-being of a company’s leaders. And the modernity of people’s perception...