What is SMART when it comes to Brand Positioning? Now you need to identify your brand’s uniqueness and determine what differentiates you from your competition. Firstly, determine how your brand is currently positioning itself. Secondly, identify your direct...
Unique Selling Proposition, USP, is what makes your business different from everyone else in your market. A strong, unique point of difference can help you attract and retain customers and reduce client churn. That said, pinpointing your USP requires some hard...
It is no doubt that most businesses in Australia experienced sales draught during the last months of the year. But another year has finally come, and this is an excellent opportunity for business recovery. To collect all their reigns again and go back in track with...
The business industry’s definition of leadership became an ever-changing focus during the years that have passed. Today, emotional intelligence is one of the factors that mostly affects the well-being of a company’s leaders. And the modernity of people’s perception...
Customers see value on products and services if they will gain more benefit upon purchase. When making a purchase, a customer values a product’s benefit higher than its function. For example, a customer doesn’t buy a drill to have a drill. He buys a drill to have the...
Are you wondering why your team is suffering from slow sales? Basically, this time of the month in Australia is where most consumers are either on vacation or just simply not visiting stores. That is, because of the humid and hot weather outside. Surprisingly, the...
What Difficult Customers can Teach You about Sales28/10/2025
Are You Managing Your Sales Team… or Micromanaging Them?15/10/2025
Is Your Sales Team Burning Out? The Warning Signs You Can’t Ignore01/10/2025
Think You’re Good at Sales? These 7 Common Mistakes Say Otherwise17/09/2025
The Proven Sales Training Strategy That Closes More Deals02/09/2025