It is no doubt that most businesses in Australia experienced sales draught during the last months of 2018. But another year has finally come, and this is an excellent opportunity for businesses to collect all their reigns again and go back in track with their sales enthusiasm. But the big question is, how can companies bounce back from a terrible sales draught?
First, marketers should understand why consumers change their mindset during different seasons. Some might brush off the idea that the weather has nothing to do with how a company should be changing their sales strategy, but weather always affects the point of view of most consumers with the things that they need during that period of a month.
There are a lot of considerations that are involved with the ever-changing point of view and behaviour of consumers. According to iResearch Services, there five factors that influence consumer behaviour: purchasing power, group influence, personal preferences, economic conditions, and marketing campaigns. That is why marketers should first understand consumer’s response and point of view to formulate ways on how to get your business back on track.
Here are seven ways that you can use to ensure that your business can be back on track this 2019: