Does This Look Familiar?

Does This Look Familiar?

You see, there’s a lot of strategy that goes into designing a brand that can effectively represent a company’s values while simultaneously helping to create a positive association with its customers. Do you know the three cornerstone goals that anchor all of the best...
5 Signs A Sales Deal Is A Terrible Deal

5 Signs A Sales Deal Is A Terrible Deal

There’s an old adage that says, “One rotten apple spoils the whole barrel.” If we apply this in the sales context, it absolutely holds true. Salespeople spend a lot of time and effort to close what they think is a ‘big win’ for them, and for their company in general....
Why You Should Fire Your Marketing Agency

Why You Should Fire Your Marketing Agency

Firing a marketing agency is an unsettling process, yet essential to keep a business moving forward. There are cases when it is the fault of the marketing agency, who fails to communicate or produce results effectively. Sometimes, it is the fault of the client, who...
Where Has All The Customer Service Gone?

Where Has All The Customer Service Gone?

Excellent Customer Service is one of the clichéd catch phrases that every company SAYS is important to them, but too few seem to really emulate. As someone with a background in customer service in a multitude of industries, I’ve seen firsthand the importance of making...
What Makes An Impressive Business Leader?

What Makes An Impressive Business Leader?

“People buy into the leader before they buy into the vision.” – John Maxwell Leadership has a great importance in every business organisation for without it, maximum efficiency will not be achieved, and organisational goals will not be reached. Whether you own a small...