Many customers have changed their outlook towards salespeople nowadays. It has become much harder to catch their attention and willingness to listen to the impromptu sales pitch, let alone please them with the way salespeople deal with them.

That is why many sales professionals have become obsessed with not coming across as pushy and aggressive. However, while most people have been more hostile towards aggressive sales tactics, coming as shy and withdrawn sales professional means losing your effectiveness to attract new leads and customers.

There’s a stark difference between being aggressive and being an assertive sales person. The latter know what they want and aren’t afraid to ask for in a calm and graceful manner. They respect the feelings and needs of a customer and are prepared to negotiate solutions that are beneficial and acceptable to both sides.

Here are tips to become a calm but assertive sales professional.