Objections are an inevitable part of selling. Some objections are valid reasons to disqualify, while others are simply an attempt to ward you off. How you respond to these objections can be the difference between a successful sales process or a closed file.

Sales objections can be discouraging, but it’s important to remember that they are not always rejections. The fact that he’s bringing up his concern means that he’s giving you a chance to find an answer for it.

When faced with an objection, it is important to maintain a positive attitude and respond with understanding and patience. If you don’t resolve that objection, the prospect won’t be able to move any further along in the sales process.

In this infographic, we’ll discuss some simple strategies to help resolve your prospect’s objections.