by Garret Norris | Jul 20, 2018 | Business Tips
Many don’t realise this, but key account managers are the often-unsung heroes in today’s business landscape. While they don’t always get the credit the sales team gets for winning new accounts, they are responsible for maintaining the customer relationships. That is...
by Garret Norris | Jul 16, 2018 | Business Tips, Infographic
For many years, we see companies wasting their key account management training investment in people and programs simply because they have not truly understood what it takes to make it work and make it stick as a way of working (habit) in their business. Ultimately,...
by Garret Norris | Jul 10, 2018 | Business Tips
Across many industry types and market sectors, the concept of a ‘sales strategy’ is often described as weak. And for some of us, non existent. This is often due to the relative disconnect our understanding of the academic and philosophical world’s concept of...
by Garret Norris | Jul 5, 2018 | Business Tips, Infographic
We’ve all been sitting in a training room at one time or another when someone says (or maybe you even think it yourself), “yeah yeah…we’ve been here before, but nothing ever changes”. Well let me tell you this is no surprise, albeit disappointing. After...
by Garret Norris | Jun 29, 2018 | Business Tips
Consumer care and loyalty is important to the growth and profitability of your business. The more customers you’re able to retain, the more they’re likely to return and buy your products again or avail of your service. On the other hand, if they’re unhappy with your...
by Garret Norris | Jun 23, 2018 | Infographic
Customer loyalty is important to the growth and profitability of your business. The more customers you are able to retain, the more they are likely to return and re-buy your products and services. On the other hand, if they’re unhappy with your service, they will be...
by Garret Norris | Jun 18, 2018 | Business Tips
You’re probably aware of this and may or may not have been guilty of this, but most sales reps use tactical approaches in selling. Their aim is generally to get a commitment to buy even when buying may not be in the customers’ best interest. If such is being taught in...
by Garret Norris | Jun 12, 2018 | Infographic
Unlike engineering or accounting, selling is not a black and white profession. Especially with different types of customers. The secret to offering top notch customer service is knowing your customers. Additionally, the task of getting your existing customers to stick...
by Garret Norris | Jun 4, 2018 | Infographic
Selling is not a cut-and-dried job. You need to have some understanding of what makes people tick, As well as what motivates them and what makes them prefer certain things over others. But also why they buy the way they do it in the first place. Crucially, some...
by Garret Norris | May 30, 2018 | Business Tips
No one wants to feel like they’ve been taken advantage of in a sales transaction. No one likes being lowballed. Ever. In most markets these days, prices are rising. And the need for the right solution is still increasing. This means that many buyers are still tossing...
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