For years, traditional marketing in the form of newspapers, magazines, tv and radio commercials, and many others had been the major player in increasing awareness of what you’re selling. Although these methods have been successful, they have their disadvantages.
In the rapid increase of internet usage, social media changed the way companies communicate with their customers. Traditional media may remain a favourite, but this new form of media doesn’t just create a way to spread the word about what the corporation is selling but allows the clients to communicate with them.
Social media allows a genuine connection with your audience by interacting with them. It gives the customers a platform to quickly reach a company to provide feedback which other customers can use to assess their overall performance and improve their customer care. Any posts they share in their social media page would be useful to help any business come up with strategies to meet with their needs.
For this whole process, a social media manager to oversee it all would be an advantage to the organisation. They’re the ones in charge of monitoring, filtering, measuring, and guiding the social media presence of the company.
It’s the social media managers job to decide what content to create and promote and the frequency of when you’ll post. Millions of people visit social media sites every single day, so businesses need to maximise their online presence to reach their target audience and engrave themselves in their minds.
They’re also the ones who make critical decisions such as deciding the platforms to use. There are thousands of website on the internet and spreading yourself too thin might affect your online presence. Therefore, your managers must be aware of which sites their target are most likely to be checking and choose where to be active.
Lastly, social media managers analyse and adjust their strategies as often as needed. Their role is similar to public relations representatives or community managers on website forums.
In small businesses, the owners often are the ones who oversee the whole thing. However, delegating this task to a designated staff member would be better, especially if they already have a knowledge of social media and you don’t.
When done correctly, social media marketing will not only result in an increase in sales but a positive engagement with your clients as well. That’s why it’s important to know that the right person is handling your social network pages. It’s time to evaluate the person managing your social media marketing and find out if they’re really the right one.
Knows How to Utilize Social Media Platforms
If you’re one of the millions of people who have at least one social media page, then you know that using social media is not as challenging as maintaining a website. However, different websites have different people and culture. Your social media manager shouldn’t just know, but understand at least the mainstream sites like Facebook, Twitter, and Instagram like the back of their hand to maximise them all.
Possess a Background in Marketing, Communications or Public Relations
When the person involved in managing and promoting online content for your company has an understanding on how SEO and content marketing works, it would be an advantage for your business.
A manager with a background in marketing, communications, or public relations would save you the time and resources to further train this person to do their job correctly, and their experience from their previous work would lessen any mistakes being made since they know what works and what doesn’t.
Not Discouraged When Things Go Wrong
The internet isn’t all sunshine and rainbows. In fact, because of the anonymity that online personas bring, some people become harsher when they say things they don’t like. The person in charge would need to have a strong stomach to face them. If the person managing your social media marketing can’t handle these types of interactions, then they’re not the right person for the job.
Willing to Try New Things
There’s always a new trend emerging on social media websites. Whether it’s a new website, app, or mean, your company would be able to take advantage of these emerging technologies. A good social media manager would be the type of person to research for these trends and technologies and determine their value.
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