Assess Your Business

Assess Your Business

How to Learn to Business Assess? Pausing to think where the business currently stands is one of the most difficult things to do when running a small business. But when executed properly, the business assessment will provide a fair and unbiased perspective. That is, it...
What is Your Value Proposition?

What is Your Value Proposition?

In this day and age customers have a very short attention span. That is why it is more challenging for businesses and their sales team to stay relevant in the eyes of their target customers. Consequently, more and more companies find out that they, or specifically...
Cold Calling is Horrible, But It Works!

Cold Calling is Horrible, But It Works!

Many consumers, and even salespeople, despise cold calling. And there is no doubt about that. However, truly effective salespeople know that to sell successfully, some amount of cold calling should be made. So, whether we like cold calling or not, it is still a...
Practical Ways to Avoid Hype When Selling

Practical Ways to Avoid Hype When Selling

The number of marketers using hype to sell is incredibly high. They are all over the place. Including from emails and SMS to Facebook and even more so offline. The reason for this is that many business people believe that selling hype works. But this is not true at...