Many customers have changed their outlook towards salespeople nowadays. It has become much harder to catch their attention and willingness to listen to the impromptu sales pitch, let alone please them with the way salespeople deal with them. That is why many sales...
Business leaders are often seen as tough and aggressive people that lead their company to success. However, not all aggressive business leaders have the right characteristics to create a conducive work environment, let alone win the trust and respect of their...
Keywords hold extreme importance for a business whose websites are a crucial extension of their operations. When used properly, keyword-optimised websites can result in better search results and increase traffic to an online store. Ultimately, it also helps a business...
Getting the market to “know” your company is critical to your success, and a striking logo is the fastest way to make that happen. But that’s not the only thing you need to accelerate your sales. If customers actually “like” doing business with you, that’s a massive...
In any business, the main decision-makers are the heads and the owners, but decision-making itself is a tough process. There are many factors to consider, people to keep in mind, and your business’ well-being to look out for. However, there may be times that you just...
Conflicts and problems are inevitable in any business. And often, the challenge of problems does not lie within the problem itself, but on how one chooses to deal with it. Despite reluctance, business leaders have to confront conflicts straightforwardly in order to...
You see, there’s a lot of strategy that goes into designing a brand that can effectively represent a company’s values while simultaneously helping to create a positive association with its customers. Do you know the three cornerstone goals that anchor all of the best...
There’s an old adage that says, “One rotten apple spoils the whole barrel.” If we apply this in the sales context, it absolutely holds true. Salespeople spend a lot of time and effort to close what they think is a ‘big win’ for them, and for their company in general....
Are you a leader or a manager? Do you lead your people, or do you manage your business? These are the questions that have always been asked by many entrepreneurs and also have been responded in different ways. Although it can be quite confusing, what many people don’t...
Firing a marketing agency is an unsettling process, yet essential to keep a business moving forward. There are cases when it is the fault of the marketing agency, who fails to communicate or produce results effectively. Sometimes, it is the fault of the client, who...