Be A Strong Not Aggressive Business Leader

Be A Strong Not Aggressive Business Leader

Business leaders are often seen as tough and aggressive people that lead their company to success. However, not all aggressive business leaders have the right characteristics to create a conducive work environment, let alone win the trust and respect of their...
Why Are Keywords So Important for Your Online Sales?

Why Are Keywords So Important for Your Online Sales?

Keywords hold extreme importance for a business whose websites are a crucial extension of their operations. When used properly, keyword-optimised websites can result in better search results and increase traffic to an online store. Ultimately, it also helps a business...
You Really Like Me?

You Really Like Me?

Getting the market to “know” your company is critical to your success, and a striking logo is the fastest way to make that happen. But that’s not the only thing you need to accelerate your sales. If customers actually “like” doing business with you, that’s a massive...
6 Reasons To Be A Straight-Shooting Leader

6 Reasons To Be A Straight-Shooting Leader

Conflicts and problems are inevitable in any business. And often, the challenge of problems does not lie within the problem itself, but on how one chooses to deal with it. Despite reluctance, business leaders have to confront conflicts straightforwardly in order to...
Does This Look Familiar?

Does This Look Familiar?

You see, there’s a lot of strategy that goes into designing a brand that can effectively represent a company’s values while simultaneously helping to create a positive association with its customers. Do you know the three cornerstone goals that anchor all of the best...
5 Signs A Sales Deal Is A Terrible Deal

5 Signs A Sales Deal Is A Terrible Deal

There’s an old adage that says, “One rotten apple spoils the whole barrel.” If we apply this in the sales context, it absolutely holds true. Salespeople spend a lot of time and effort to close what they think is a ‘big win’ for them, and for their company in general....
Why You Should Fire Your Marketing Agency

Why You Should Fire Your Marketing Agency

Firing a marketing agency is an unsettling process, yet essential to keep a business moving forward. There are cases when it is the fault of the marketing agency, who fails to communicate or produce results effectively. Sometimes, it is the fault of the client, who...