You Really Like Me?

You Really Like Me?

Getting the market to “know” your company is critical to your success, and a striking logo is the fastest way to make that happen. But that’s not the only thing you need to accelerate your sales. If customers actually “like” doing business with you, that’s a massive...
Does This Look Familiar?

Does This Look Familiar?

You see, there’s a lot of strategy that goes into designing a brand that can effectively represent a company’s values while simultaneously helping to create a positive association with its customers. Do you know the three cornerstone goals that anchor all of the best...
5 Signs A Sales Deal Is A Terrible Deal

5 Signs A Sales Deal Is A Terrible Deal

There’s an old adage that says, “One rotten apple spoils the whole barrel.” If we apply this in the sales context, it absolutely holds true. Salespeople spend a lot of time and effort to close what they think is a ‘big win’ for them, and for their company in general....