Spring Cleaning Your Business

Spring Cleaning Your Business

Spring cleaning is a term which means a thorough cleaning of a house or a room. It is a tiring task, but highly necessary nonetheless. In the business context, spring cleaning means revisiting the basics of your business, improving what is working and fixing what is...
Emotional Contracting In Business

Emotional Contracting In Business

The changing landscape of today’s workplace and social translucence requires businesses to redefine their concept of doing business and maintaining relationships. In this context, the emotional contract – also known as psychological contract – has taken on critical...
What Makes A Business Customer Centric?

What Makes A Business Customer Centric?

In life or in business, having a genuine connection with people makes one grow and strive to be better. While much of the small interactions with customers are often left to chance, the customer-centric business makes plans to make those interactions happen and...
Be A Strong Not Aggressive Business Leader

Be A Strong Not Aggressive Business Leader

Business leaders are often seen as tough and aggressive people that lead their company to success. However, not all aggressive business leaders have the right characteristics to create a conducive work environment, let alone win the trust and respect of their...
You Really Like Me?

You Really Like Me?

Getting the market to “know” your company is critical to your success, and a striking logo is the fastest way to make that happen. But that’s not the only thing you need to accelerate your sales. If customers actually “like” doing business with you, that’s a massive...