The number of marketers using hype to sell is incredibly high. They are all over the place. Including from emails and SMS to Facebook and even more so offline. The reason for this is that many business people believe that selling hype works. But this is not true at...
Having insights about your sales performance is one thing, putting them into good use is another. Performing sales performance analysis is crucial as it gives you valuable insight into the inner-workings of your sales function. But also of your overall business....
Having a loyal customer base is essential to achieve long-term business growth. However, achieving such a feat is not an easy task. In fact, more than one in three companies say that generating new business is their biggest worry. If you share the same worry, then...
Most, if not all sales professionals have been taught at some point in their career to sell to their customer needs. However, while selling the product is essential (and is more straightforward), it is also the easiest way to erode its value. That and also your value...
In our previous post, we have discussed why driving sales is an important element to drive business success. Without your sales team, you will not be able to qualify and close new business. And there will be no one to put actual weight on your marketing messages. It...
Losing a potential customer that we thought has already made a firm purchase decision is truly disheartening. And just imagine all the efforts and resources that go to waste. As such, these experiences can cause us to lose our confidence. But also cause us to question...
Asking the right questions is critical for each conversation you have with customers. Perhaps, all the sales training you have participated in have taught you that to sell to customers; you have to know their needs – that your goal is to solve their problems, rather...
What does Selling Your Vision really mean? The key differentiators between winning brands and feeble ones are the latter is selling their product instead of their vision. Truth be told, most companies start their sales on-boarding process by communicating their ideas....
A business, regardless of its size and industry, operates on three tiers. Firstly, what they do. Secondly, how they do it. And finally, why they do it. The first two levels are likely axiomatic to most businesses. However, only a handful of business owners genuinely...
Many businesses invest in sales coaching programs only to see their investment go down the drain. Far too many companies think that Sales Coaching is a magic pill that can instantly boost their sales team’s performance. However, such kind of thinking can never be so...
How AI Is Reshaping Sales Conversations26/11/2025
What Sales Managers Get Wrong About Motivation11/11/2025
What Difficult Customers can Teach You about Sales28/10/2025
Are You Managing Your Sales Team… or Micromanaging Them?15/10/2025
Is Your Sales Team Burning Out? The Warning Signs You Can’t Ignore01/10/2025