Customer satisfaction in any business is a must-have. Happy customers are not only more likely to stay loyal, but they’re also your best marketers. Research by Bain & Company shows that loyal customers are five times more likely to repurchase, four times...
Are your team ORDER TAKERS or STRATEGIC ADVISORS? Acquiring new customers is important, but building long-lasting relationships with them is what truly drives sustainable success. Think about the brands you love and trust—there’s a reason you keep going...
Today customer-centricity is no longer just a buzzword; it’s an important aspect of a successful business. A customer-centric approach places the customer at the heart of your business strategy, ensuring that their needs, preferences, and satisfaction are top...
One of the trends that we are following as corporates today is informal information. It’s a fairly new buzzword. Primarily it is driven by our new communication technologies that have emerged in the market over the past decade. Simply put, informal information means...
As more and more customers reach businesses through different channels such as social media, website, email, and telephone, the need to provide correct and accurate information to customers has become more important. But while this should be an easy task for...
“Keeping a customer is cheaper than looking for a new customer” is a statement that we often hear in the business world. While it holds true especially for newly opened ventures that operate in a highly competitive market, many business owners still struggle to...