Practical Ways to Avoid Hype When Selling

Practical Ways to Avoid Hype When Selling

The number of marketers using hype to sell is incredibly high. They are all over the place – from email and SMS to Facebook and even more so offline. The reason for this is that many business people believe that selling hype works, which is not true at all. If you are...
Sales – It’s Not a Department

Sales – It’s Not a Department

How does a business become successful? Is it about the quality of the product or service? The customer experience? The convenience? The local need? Building a successful company is about all of those things – but it all really comes down to SALES. You can have the...