Practical Ways to Avoid Hype When Selling

Practical Ways to Avoid Hype When Selling

The number of marketers using hype to sell is incredibly high. They are all over the place. Including from emails and SMS to Facebook and even more so offline. The reason for this is that many business people believe that selling hype works. But this is not true at...
Sales Is Not a Department

Sales Is Not a Department

How does a business become successful? Is it about the quality of the product or service? The customer experience? The convenience? The local need? Building a successful company is about all of those things. But it all really comes down to SALES. But, Sales Is Not a...
Sales Stories We Tell Ourselves

Sales Stories We Tell Ourselves

Salespeople engage in self-limiting behaviour all the time. That is, selling is a head game. Basically, if your head isn’t in the game, you might be struggling to hit the numbers. As a result, we work with sales executives, managers and business owners who often...