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Storytelling is one of the most effective marketing strategies nowadays. In today’s information overloaded world, your company’s story can pull your audience out of the overwhelming digital noise. Why are stories a primary way of building trust in sales? Sales…
Hearing stories is innate to us humans. Many of us surely have our own experiences of hearing good stories from our friends and family way back when were still young. In a way, hearing good stories can elicit powerful emphatic…
According to Australian Bureau of Statistics, more than 60% of small businesses cease operating within the first three years of starting. One of the reasons pointed out by the experts on why these organisations fail is the lack of clear strategy…
