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Every entrepreneur has to be a good salesperson. From pitching to investors to selling your product or service, getting people to understand the value you provide is a never-ending task. Of course not every great technician or business manager is…
Customer journey mapping is a critical process that sales organisations should do to understand their customers’ experience in their business fully. It is also vital for a company to become more customer-centric, and to establish a competitive edge in the…
One of the fundamental lessons we learned in economics is that customer demand is a necessity in order to survive in business. Given the right tools and methodical approach, one can make reliable predictions about their consumer’s behavior, which enable…
