As we approach the end of another year, it’s time for businesses to kick off their holiday promotions and prepare to close out 2017. Part of being a successful business owner is establishing a clear and actionable business plan, and that includes planning in advance for the new calendar year. But what’s the best way to go about this process?

If you want your business to succeed in the long term, you need to plan to avoid the pitfalls of the previous years, embrace the changes that have to happen, and most of all take action to accomplish these changes that will take your business to the next level.

The following five steps will ensure your planning is a productive process, and help you achieve the sustained business success you desire: