Innovation and technology are, without a doubt, the hottest topic on many companies’ agendas these days. However, the problem is as more businesses would like to integrate these two aspects into their core strategy, more and more tend to overlook the importance of another foundational element that drives business success. The sales.
Whether you are a small business owner or a chief executive running a multinational company, it is essential that you optimise your sales performance if you want business success. That is, to run a successful company with long term ROI. Consequently, if you have an efficient sales process and competent sales team, you will be able to close more deals. But crucially, you will also build loyalty and trust with your clients. As a result, this leads to repeat customers and referrals. But also, increase your brand’s reputation through word of mouth.
All of these can only be achieved if you will drive your sales performance to success.
Convert Leads to Customers
The sales function plays the leading role in business success. But also in bridging the gap between customer need and your business. Of all the people in your business, it is the salespeople who directly interact with prospects. And also the ones that are the most capable to address any possible buyer concerns. That, and ultimately recommend and promote your products or services. Without your sales team, your company can only rely on passive marketing messages. That is, to carry weight when buyers look to make a purchase decision.
Achieve Business Growth
Sales referrals are one of the ways the sales function contributes to the long-term growth of a company. Leveraging the fact that a new or loyal customer see the actual value of the product/service they are selling, sales reps can ask if the customer can recommend their business to other people with similar needs or interests. Encouraging the customer to recommend their purchase to other people can have an impact on the growth of the business through increased brand awareness and sales.
Increase Customer Loyalty
It is often said that winning a new customer is far more expensive than to keep an existing one. Your sales team plays a crucial factor in retaining your current customers since they are often the only people in your company whom your customers have a personal connection. Through follow-up calls and meetings, sales reps can maintain and build a positive and long-lasting relationship with customers. If the customer has a complaint or issue, it can be resolved by properly trained sales reps quickly and professionally.
Overall, the power of sales in the sustained success of an organisation is not to be undervalued or under-used. Take advantage of the impact sales can have, not only on revenue but brand reputation, long-term customer retention, and business growth.
If you are managing a sales team – and thinking of driving culture change within your department, then it might be time to consider bringing in a Growth Coach to work through our year-long Sales program. The Sales Program will provide your team with the tools and experience needed to be successful. It is about more than teaching professional skills; it is about helping the members of your team grow personally.
To learn more about our Sales Training program, call us on 1300 833 574 or visit our website at www.healthybusinessbuilder.com.au
