Customer journey mapping is a critical process that sales organisations should do to understand their customers’ experience in their business fully. It is also vital for a company to become more customer-centric, and to establish a competitive edge in the market.

When done right, it can provide an accurate outside customer perspective, and you will be able to pinpoint your customer’s needs at each interaction, how efficient you are at meeting them, and identify the areas for improvement.

The process, however, is a bit complex and a successful approach requires thorough consideration of some factors – it requires significant customer insight-driven inputs and internal buy-in to be effective.

To help out, here are six tips and trick which you can use to make the customer journey mapping more manageable and attainable.