One of the fundamental lessons we learned in economics is that customer demand is a necessity in order to survive in business. Given the right tools and methodical approach, one can make reliable predictions about their consumer’s behaviour, which enable them to...
Unreasonable customers are a common sight and are inevitable in any business. These customers are tagged as “unreasonable” because they often demand a service or product which are: not provided by your business; are impossible to satisfy, or haggle for the...
How big is the problem? Bain & Company analysed the 2003–2011 income statements of roughly 200 large US-based companies in healthcare, technology and financial services. More than half of these companies had increasing sales and marketing expenses as a...
Last week, I received an email from David, a new Generation Y friend I met on LinkedIn. He wanted to know how to deal with a customer that makes unreasonable demands. He asked if I ever wrote about the subject. Up until now, no. Though, when I was a sales...
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