The holiday season is fast approaching, and more companies are now updating their presence into a festive vibe that most consumers appreciate and also serves as a sales strategy for this season. During this season, leadership training and development programs are also a huge priority for businesses that want to boost their salesforce productivity and also for creating great leadership within a company.

Companies who are preparing for quality training should keep in mind that since the holiday season is here, maximising relevant materials and programs should be imperative to ensure that a decent ROI will be realised after the program.

Read on as we discuss the four different tips on how you can maximise your retail sales training during the holiday season:

1. Conduct a Pre- and Post- Training Assessment – To ensure that your employees’ productivity will improve after the training, it is best to conduct a pre-test and post-test that can determine the level of knowledge and improvement of your employees in the particular area they are about to train for.

2. Select Employees Who Have Potential –Determining the people who contribute largely to your business for the past months and also have shown great potential to grow further should be given with proper training. For instance, retail sales training can increase the ability of your best-performing sales employees to convert more potential customers in the following new year.

3. Stay Current on Industry Regulations and Best Practices – Ensuring that your team are updated with the latest market regulations that rolled out for the past 12 months and best-practices to comply with them use will not only protect your brand reputation but will also boost the credibility for your workforce.

4. Hire Training and Brand Advocacy Experts – Continuous learning has proven to be the best way to learn how to improve. It is about further expanding our skill-set to not only succeed in running a long-term business but also to develop personal growth. The most effective training happens with experts who can tell a compelling story and explain how it benefits the employee.

In conclusion, through effective planning and execution of a sales and marketing training for your employees this holiday season, you can ensure that your sales team are all geared up to produce results for the next 12 months.

To learn more about the leading Sales Management Training and Business Coaching Program in Australia, contact us today at 1 300-833-574 or email us at