In this day and age customers have a very short attention span. That is why it is more challenging for businesses and their sales team to stay relevant in the eyes of their target customers. Consequently, more and more companies find out that they, or specifically what they are offering, is being lumped into the same basket as their competitors. Resulting in customers seeing little to no difference between each brand. This is why a Value Proposition is crucial for business survival.
It is easy to see that there’s tension. Customers fuel your business. Therefore, if they don’t see your brand and what you offer with the same passion as you do, then your business is bound to fail sooner. Without a strong value proposition, you risk speaking your business in a way that doesn’t resonate with your audience.
A STRONG VALUE PROPOSITION
Your business’s value proposition is arguably the most important element of your overall marketing messaging. That said, a strong one tells your prospects why they should do business with you. That is, rather than your competitors. Additionally, it makes the benefits of your products or services crystal clear from the outset.
Unfortunately, many businesses either bury theirs in buzzwords or trite. That is with meaningless slogans. Or some don’t bother highlighting it on their site or even in their marketing campaign. And many, or don’t even know how to figure out what it is at all!
When creating a value proposition, it’s important to identify all the benefits your product or services offer. Describing what makes these benefits valuable in a quickly digestible way for the reader. It’s also critical to identify your customer’s main problem and how your value will solve it. By connecting this value to your buyer’s challenges your value proposition will become more clear. This is what helps differentiate your brand as the best provider of this product or service.
