Brevity is an important aspect of any time constricted business interaction such as sales. However, with the myriad of distractions here and there, it can be challenging for sales agents to focus and just get to the point when selling over the phone.

There are instances when words flow like a faucet, and it leads to challenging pitfalls. Offering unsolicited information, an agent  can open Pandora’s box and get off on an unnecessary tangent. Pointless talk often leads to making an error on a customer account.

It is very important for a sales agent to be precise in how they research buyers, and to be able to distinguish the difference between information that provides valuable insights about issues and opportunities, and information that is just mere information.

Here are some tips to master the art of getting to the point when selling over the phone: