One of the most crucial parts of the sales process is establishing a relationship with the target customers. For many decades, a lot of marketers has been challenged by this aspect, but one technological advancement has led to a new approach that many businesses have been taking advantage for many years now – the social media platforms.

From the age of television, radio, and print, the marketing sphere has now reached the age where marketers can have real-time interaction with their prospects and followers, and ultimately attract more qualified leads and paying customers into their business. Here are some statistics from IDC for you to ponder:

  • 91% of B2B buyers are now active and involved in social media

  • 84% of senior executives use social media to support purchase decisions

  • 75% of B2B buyers are significantly influenced by social media

Social media platforms not only it allows you to see the interests of your audience, but it also helps you identify their buying preferences and behavior so you can create more personalized messages and offers that perfectly fits their wants and needs.

In this post, Healthy Business Builder present to you the different ways you can use social media so you can make more sales today.