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When was the last time you got your team together? Despite the many benefits of technology and new online tools that surface every year, there is no substitute for live, in-person business conferences. It’s true that business conferences can be pricey, but you stand to gain far more than you spend. In fact, a great conference can singlehandedly set your team up for years of success. So with that, here are 6 Reasons Why A Company Conference is So Important.



It’s easy to read a blog post from the privacy of your own office. You won’t break a sweat listening to a podcast (unless you’re on the treadmill). And, you don’t have to make small talk while your YouTube video loads up. There are indeed those among us who are born networkers. But, for many of us live events can be a challenge. But breaking out of our comfort zones is just the type of action we need to take to break out of old ways of thinking that have got us in a mental rut. Getting together with people in a company conference and discussing forward thinking ideas stimulates our grey matter. But is it also opens the door to many lucrative opportunities, both professionally and personally.

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To Get your Team Together on a HBB Group Company Conference


The opportunity to learn something new is one of the most beneficial draws for most business conferences. While there are often conferences held online, there are some educational benefits you just can’t access unless you’re in a live setting.

Live events give you the opportunity to watch and learn from visual cues. That is body language and the overall atmosphere and environment. These non-verbal elements and the opportunity to see, feel, touch and absorb the information being presented can add a new level of learning that is not easily accessed via online events. And when we are given information in a face to face environment, this form of active learning, ensures we not only retain the information but also know how to apply the teachings in daily activities.

WHAT I HEAR - I FORGET WHAT I SEE - I REMEMBER WHAT I DO - I UNDERSTAND Active Learning for company conference blog


Your staff will no doubt return from any event, workshop or conference with an abundance of fresh knowledge. Additionally, they are likely to come back with a burning desire to implement all of what they have learned. No doubt, with a spring in their step, they will be eager to impart this new-found wisdom and your business can only benefit from such an act.

We all need to take a break from routine in order to stay at the top of our game. Sure, you can (and should) take a holiday and time off, but there is also tremendous value in using a company conference as a break from the day-to-day operations of business. A change of scenery, especially one that is rich with educational opportunities, can help spark the team’s creativity, develop new ideas and think in innovative ways.

company conference blog image of employee needs


A company conference is a great way to highlight the core values and culture of your organisation. Employees want to work for companies where they feel engaged and empowered. In fact, engaged employees are 87% less likely to leave their companies (forbes.com). Therefore based on that massive number alone, it is definitely worth planning events to keep employees engaged and satisfied.

If you invest the time and money to attend a live event that offers value for your business, you can almost guarantee that you will return home with more than you invested. Such as new tools, valuable contacts and a renewed approach that will help you manage and grow your profits better than before.

click here red button to contact healthy business builder sales and customer service leadership training 1300 833 574

To Get your Team Together on a HBB Group Company Conference


Attending a company conference is definitely something that can go on every employee CV. Additionally, it also serves well to ask the company conference facilitators to award a Corporate Certificate for your company as well. It shows potential employers as well as grant-awarding bodies that your business and its people are engaged in taking an active part in staying at the forefront of your industry and its developments. Ultimately, it shows your stakeholders you place a value in the power of knowledge and education in growing your people’s communication and reach.

light bulb with DID YOU KNOW in it, saying: Conferences date back a long time. Archaeologists have found evidence of primitive ruins that were used by people to meet and to discuss interests and ideas.



There are so many concrete ways a company conference can help your business, but the more abstract advantages are just as important. One benefit you cannot overlook is motivation. That is, the team’s mojo!

What is an all-hands meeting and why you should start having one

When you attend a great company conference, you are surrounded by innovation and excitement. The team refreshment could even spark the next great idea from a team member – that one idea that ends up setting your company apart from the competition. Basically, that idea that comes only once in a while and sets the industry benchmark. That idea is the one that more often than not comes from a brain storming session of like-minded team players – at a company conference!


Get your Team Together on a Company Conference, call the HBB Group 1300 833 574 or email  info@healthybusinessbuilder.com.au to discuss the tailored option that is best for your business.

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