Unlike engineering or accounting, selling is not a black and white profession. Especially with different types of customers.
The secret to offering top notch customer service is knowing your customers. Additionally, the task of getting your existing customers to stick with your brand is understanding their behaviour. Consequently, when you fully grasp this, you’ll learn what they really want from your business and how to best offer that to them.
Often decisions are made on feelings and emotions rather than logic and statistics, and those feelings and emotions can change in a second!
SALES AND PSYCHOLOGY
Top salespeople have some understanding of what makes people tick. That is, what motivates them and what makes them prefer certain things over others. And ultimately, why they buy the way they do in the first place.
Some Australian sales training courses, customer service training and call centre training courses might have the psychology of customers as a special feature on their agenda.
For the most part, though, many sales management training and coaching courses fail to see its importance. People are extremely complex, and often it’s a struggle trying to understand them.
So here is a closer look at 7 psychological selling tips and how to adopt them. They’re great tools that will help you in selling your products or services.
