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4 Actionable Ways to Build A Strong & Loyal Customer Base
Having a loyal customer base is essential to achieve long-term business growth. However, achieving such a feat is not an easy task. In fact, more than one in three companies say that generating new business is their biggest worry. If you share the same worry, then...
Customer Needs and the Buying Process
Most, if not all sales professionals have been taught at some point in their career to sell to their customer needs. However, while selling the product is essential (and is more straightforward), it is also the easiest way to erode its value. That and also your value...
Why Customer Engagement Matters?
In our previous post, we have discussed why driving sales is an important element to drive business success. Without your sales team, you will not be able to qualify and close new business. And there will be no one to put actual weight on your marketing messages. It...
The Number One Killer of All Sales Deals
Losing a potential customer that we thought has already made a firm purchase decision is truly disheartening. And just imagine all the efforts and resources that go to waste. As such, these experiences can cause us to lose our confidence. But also cause us to question...
Does Your Sales Team Ask the Right Questions?
Asking the right questions is critical for each conversation you have with customers. Perhaps, all the sales training you have participated in have taught you that to sell to customers; you have to know their needs – that your goal is to solve their problems, rather...
Why Selling Your Vision is Better
What does Selling Your Vision really mean? The key differentiators between winning brands and feeble ones are the latter is selling their product instead of their vision. Truth be told, most companies start their sales on-boarding process by communicating their ideas....
What is your Why Statement?
A business, regardless of its size and industry, operates on three tiers. Firstly, what they do. Secondly, how they do it. And finally, why they do it. The first two levels are likely axiomatic to most businesses. However, only a handful of business owners genuinely...
The Top 5 Reasons Why Sales Coaching Fails
Many businesses invest in sales coaching programs only to see their investment go down the drain. Far too many companies think that Sales Coaching is a magic pill that can instantly boost their sales team’s performance. However, such kind of thinking can never be so...
Treat Your Sales Team Like Your Operations Team
Measuring the success of your sales function is not an easy task. With many factors at play, you cannot measure the success of your Sales Team by simply looking at your top-line. That said, you need to take into account several aspects of functionality. Firstly,...
How Do You Differentiate Prospects from Suspects?
Time is essential for sales success, and it should not be wasted on tedious tasks. Even more so on prospects who are just wasting your time. As a sales rep, nothing is more frustrating than to invest so much time and resources on what we thought was potential...
Drive Business Success by Driving Sales
Innovation and technology are, without a doubt, the hottest topic on many companies’ agendas these days. However, the problem is as more businesses would like to integrate these two aspects into their core strategy, more and more tend to overlook the importance of...
How to Win Deals Without Discounting
If you are a small business owner, you know what it is like to feel anxious once we see our cash flow dry up. And because of our eagerness for our sales to pick up again, we often fall trap to offering a ridiculous discount. That is, we lower our price of our product...
Sales Is Not a Department
How does a business become successful? Is it about the quality of the product or service? The customer experience? The convenience? The local need? Building a successful company is about all of those things. But it all really comes down to SALES. But, Sales Is Not a...
Offer the Best Solution Selling, not the Lowest Price
If your offer is based only on price, there is a good chance that someone else will have a lower price than you. And you are prone to becoming involved in a bidding war that distracts from solutions. To avoid that, base your proposal on achieving more goals for your...
Coaching Managers Too
If you’ve heard it once, you’ve heard it a thousand times – a great business starts with having great people. You can have an amazing business concept, but if you don’t have solid staff, you won’t have happy customers. And also, you won’t grow your business in the...
Sales Stories We Tell Ourselves
Salespeople engage in self-limiting behaviour all the time. That is, selling is a head game. Basically, if your head isn’t in the game, you might be struggling to hit the numbers. As a result, we work with sales executives, managers and business owners who often...
4 Steps To Effective Sales Communication
Every entrepreneur has to be a good salesperson. Even more so, they have to master their Sales Communication. From pitching to investors to selling your product or service, getting people to understand the value you provide is a never-ending task. Of course not every...
Management Training is for Softies!
When we put together management training, we like to involve potential participants in the design. This co-creation approach has some real benefits. Participants are engaged early on. Plus, we can understand precisely what their management challenges are. And...
Tips To Embed A Culture Of Customer Centric Service
“Customer service is not a department; it is everyone’s job". And no business concept has ever been more important than to provide the right kind of customer centric service through the purchasing process. And finally through the post-purchase process. That means that...
How To Handle Change
Help! It is all changing! How to Handle Change. Never a more needed statement than in this time we are all navigating through. Hardly a week seems to go by these days without someone asking me about change. And moreover, how to manage change at work. The world is...
How to speak to Customers in the same Language
One of the trends that we are following as corporates today is informal information. It’s a fairly new buzzword. Primarily it is driven by our new communication technologies that have emerged in the market over the past decade. Simply put, informal information means...
5 Things When Measuring Productivity in Call Centres
Productivity is the measurement of the amount of work we accomplish during a specific period of time. Productivity is an essential aspect of our workplace. It is directly related to the success or growth of our business. We need to learn the core 5 Things When...
Customer Mapping – Hints And Tips
Customer mapping is a critical process that we need to implement. That is so we understand our customers' experience in our business fully. Plus, it is also vital for a company to become more customer centric. That is, to establish a competitive edge in the market....
Sales Success Doesn’t Just Happen, You Need To Drive It
There are too many sales reps and managers who think their products will sell themselves. They think that having tons of followers on social media, cutting-edge marketing tools, and an extensive network is enough. They think that's all that's needed to bring in...
Why Buy From You When Selling?
Storytelling when selling is one of the most effective marketing strategies nowadays. We live in an information-overloaded world. And your company’s story can pull your audience out of the overwhelming digital noise. If told correctly. But why are stories a primary...
Sales Is All About Service
When was the last time you received a call from a sales rep? Regardless of what they are selling or how they went about their service? How did it make you feel? Did you feel defensive? Irritated? Now imagine you are that sales rep. Do you feel desperate?...
Tips To Plan A Successful Sales Growth Strategy
Only just over a month until 2018, which means that Sales Growth planning season is almost upon us. Numbers need crunching, processes need defining, and sales objectives need agreeing. Nobody is better positioned than sales operations to drive the organisation to...
Negotiation Is Silence
“Speech is silver, but silence is golden” is a fitting quote to describe one of the most powerful tactics in negotiation, which is, well, silence. One of the key aspects of negotiation is that both parties need a “footing” for a negotiation to take place. To find if...
Prepare your Business for the New Year
As we approach the end of another year, it’s time for businesses to kick off their holiday promotions and prepare to close out 2017. Part of being a successful business owner is establishing a clear and actionable business plan, and that includes planning in advance...
Old Fashioned Sales
The more things change, the more they stay the same. This old adage holds true in many industries and the sales industry is certainly no exception. It seems there is a belief held by many of the so-called "gurus" of sales development that if you're still using...
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