In this day and age, where customers have a short attention span, it is more challenging for businesses and their sales team to stay relevant in the eyes of their target customers. More and more companies find out that they – or specifically what they are offering – are being lumped into the same basket as their competitors, with customers perceiving little to no difference between each brand in their respective categories.
It is easy to see that there’s tension. Customers fuel your business, and if they don’t see your brand and what you offer with the same passion as you do, then your business is bound to fail sooner. Without a strong value proposition, you might speak about your business and products in a way that doesn’t resonate with your audience.