The car we choose to drive can be seen as an extension of our behaviour style and preferences.

Just as our clothing style or home decor can reflect aspects of who we are, the car brand we opt for can provide insights into our DISC behaviour style.

DISC is a behavioural model that categorises people into four main behaviour styles: Dominance, Influence, Steadiness, and Compliance.


Here we will explore how your car brand choice might align with your DISC behaviour style. So, let’s hit the road and discover what your car brand says about you!




A Dominance or High ‘D’ style knows what they want and how to get it. They are known for their assertiveness and goal-oriented nature.

They value power, control, and efficiency. When it comes to car brands, they tend to prefer vehicles that exude strength, performance, and authority.

Some car brands that resonate with Dominant behaviour style include:

  • BMW
  • Audi
  • Mercedes-Benz
  • Porsche

These brands offer a blend of power, luxury, and sleek design that appeals to the “D” style’s desire for excellence and status.



Someone who has an ‘Influence’ behaviour style is someone who is very social, outgoing and cares what people think of them.

For “I” styles, cars are an opportunity to make a statement and showcase their vibrant personality.

Brands that align with this behaviour style include:

  • MINI
  • Fiat
  • Volkswagen
  • Jeep

These cars often have distinctive designs, eye-catching colours, and a sense of fun that appeals to their desire for adventure.



“Steadiness” are the people that know what works, and they stick to it, as they typically don’t like much change.

They value stability, harmony, and reliability.

When it comes to cars, they may prioritise comfort, safety, and practicality.

Brands that tend to resonate with the “S” style are:

  • Toyota
  • Mazda
  • Honda
  • Subaru
  • Volvo

Steady behaviour styles typically appreciate the dependable reputation and understated elegance that these brands offer.



The high “C” behaviour style likes rules and to stay safe. They would typically choose a safe, classy, and functional car.

They have a strong focus on quality, precision, and efficiency.

For the “C” style, cars are seen as a tool that should provide reliability, advanced technology, and excellent engineering.

Brands that appeal to the “C” style may include:

  • Tesla
  • Volvo
  • Lexus

These brands are known for their innovation, attention to detail, and emphasis on cutting-edge features that align with the “C” style’s desire for practicality and forward-thinking.


While it’s essential to remember that personal preferences can vary greatly, the car brand we choose may be able to offer insights into our DISC behaviour style.

Whether you lean towards the Dominant, Influential, Steady, or Compliant end of the spectrum, your car brand preference often aligns with your desires.

It’s just another fascinating layer in the complex tapestry of human behaviour and individuality.


Would you like more insight into your DISC behaviour style, or that of your colleagues?

Contact the HBB Group for DISC Profiling and customised training for your business!