Storytelling when selling is one of the most effective marketing strategies nowadays.
We live in an information-overloaded world. And your company’s story can pull your audience out of the overwhelming digital noise. If told correctly.
But why are stories a primary way of building trust in sales? And Why Buy from You?
Sales professionals tend to rely on their data and slide decks far too much when they should be learning to tell stories of successful clients.
That is of the difficult scenarios their company has worked through. And of preferable futures, their clients want to attain.
That’s because stories are one of the primary ways human beings build trust with each other. And sales is all about building trust.
Why Buy From You When Selling?
If you want to get people to buy the product you are selling, you need to understand the reasons people employ when making purchasing decisions.
Price may be important but what about quality and reputation?
While there are many reasons customers buy, the following is a list of eight of the most popular reasons customers buy from a specific company. Customers buy from you because you are the fastest, cheapest, and have the best service or some combination of these right?
That’s what most companies believe but it’s just not true. Every business believes it is special; That it has a unique selling proposition (USP) that separates it from its competitors.
There are a whole range of reasons why customers buy a product or service. They usually buy to solve either real or perceived problems. They want to move away from pain and towards pleasure. They want to feel better after having made the decision to buy a product or service than they did before.
