Storytelling is one of the most effective marketing strategies nowadays. In today’s information overloaded world, your company’s story can pull your audience out of the overwhelming digital noise.

Why are stories a primary way of building trust in sales?

Sales professionals tend to rely on their data and slide decks far too much when they should be learning to tell stories of successful clients, of difficult scenarios their company has worked through, and of preferable futures their clients want to attain. That’s because stories are one of the primary ways human beings build trust between each other – and sales are all about building trust.