Why Selling Your Vision is Better

Why Selling Your Vision is Better

What does Selling Your Vision really mean? The key differentiators between winning brands and feeble ones are the latter is selling their product instead of their vision. Truth be told, most companies start their sales on-boarding process by communicating their ideas....
What is your Why Statement?

What is your Why Statement?

A business, regardless of its size and industry, operates on three tiers. Firstly, what they do. Secondly, how they do it. And finally, why they do it. The first two levels are likely axiomatic to most businesses. However, only a handful of business owners genuinely...
Drive Business Success by Driving Sales

Drive Business Success by Driving Sales

Innovation and technology are, without a doubt, the hottest topic on many companies’ agendas these days. However, the problem is as more businesses would like to integrate these two aspects into their core strategy, more and more tend to overlook the importance of...
How to Win Deals Without Discounting

How to Win Deals Without Discounting

If you are a small business owner, you know what it is like to feel anxious once we see our cash flow dry up. And because of our eagerness for our sales to pick up again, we often fall trap to offering a ridiculous discount. That is, we lower our price of our product...