Strategic Marketing Specialist
A dynamic senior executive and team leader with a 20-year track record of spearheading growth and change in the technology, mobile and start-up sectors. Combines extensive leadership experience, analytical skills, financial understanding and creative problem solving to deliver sustainable business growth. Strengths lie in business planning, organisational change, digital transformation and marketing disciplines. Personal interest in the science and psychology of marketing. Also brings to the table international experience in Asia and Europe, strong industry alliances and networks that can be leveraged to build productive, profitable business communities.
A digital-savvy, senior level marketing manager who successfully bridges the gap between digital and traditional marketing–bringing leadership and management experience to the digital disciplines. Track record of delivery in cloud, software and mobile industries as well as having worked for multinational icons, start-ups, and consultancies. Over 17 years of experience across Australia and Asia-Pacific. Focus has been on: brand marketing, digital conversion of traditional marketing departments, leading and executing digital and marketing strategy, as well as demand and prospect generation. A dynamic and outcome oriented team leader with a passion for brand and the science of digital marketing uniquely able to plan, sell-in and project manage the execution of large-scale multichannel campaigns that deliver measurable results and revenue.